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New York Organ Donor Network – New York Organ Donor Network: Long Live New York

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  • Creative Director Josh Schildkraut
  • Creative Director Miranda Dean
  • Executive Director of Content Production
  • Character Design
  • Production Assistant
  • Character Design
  • Executive Director of Content Production
  • Composer
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In a recent poll 83 per cent of New Yorkers said that they support organ donation – yet only 23 per cent are actually registered donors. To address this fact Y&R New York and the New York Organ Donor Network have launched this spot to highlight the importance of signing up. Produced by and helmed by the animated PSA taps into New York pride and aims to inspire more people to join the register.

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