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GE – GE: Enhance Your Lighting

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Created by BBDO New York to promote the new GE Link connected LED bulb, this spot features Hollywood actor Jeff Goldblum as a cheesy infomercial host. Produced by Prettybird and helmed by the spot sees the fake tanned star boasting about the benefits of the new bulb, including its affordability, easy installation and seamless controls via the Wink app.

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