Diet Coke: Economy Class
New campaign for Diet Coke shows how a sip of the fizzy drink can make awful situations feel like dreams come true.
Credits
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Credits
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- Agency Droga5
- Production Company SMUGGLER
- Post Production The Mill New York
- Client Coca-Cola
- Editing Company General Editorial
- Sound Design Sonic Union
- Editor Noah Herzog
- Director of Photography Lasse Frank
- Art Director Conor Hagan
- Copywriter Matt McCarron
- Executive Producer Shannon Jones
- Chief Creative Officer Ted Royer
- Director Filip Engstrom
- Producer Gustav Geldenhuys
- Creative Director Karen Land Short
- Creative Director Casey Rand
- Sound Designer Paul Weiss
- Creative Chairman
- Creative Chairman David Droga
Credits
powered by
- Agency Droga5
- Production Company SMUGGLER
- Post Production The Mill New York
- Client Coca-Cola
- Editing Company General Editorial
- Sound Design Sonic Union
- Editor Noah Herzog
- Director of Photography Lasse Frank
- Art Director Conor Hagan
- Copywriter Matt McCarron
- Executive Producer Shannon Jones
- Chief Creative Officer Ted Royer
- Director Filip Engstrom
- Producer Gustav Geldenhuys
- Creative Director Karen Land Short
- Creative Director Casey Rand
- Sound Designer Paul Weiss
- Creative Chairman
- Creative Chairman David Droga
With one sip of Diet Coke, a long commute can feel like an urban adventure and a dreary Monday morning can feel like the start of a great weekend. That’s the message of a new campaign created by Droga5 New York for the drinks brand.
The first spot in its Get a Taste campaign launches in the USA tomorrow (Wednesday 24 September) on ABC. It shows a woman on a crowded overnight flight filled with sleeping passengers and crying babies. After taking a Diet Coke from the flight attendant, she closes her eyes and takes a refreshing sip. When she opens her eyes, the aeroplane has transformed into a speakeasy-style party.
A second spot, Carwash, will also air soon as well as a third ad featuring singer Taylor Swift.
Connections
powered by
- Agency Droga5
- Client Coca-Cola
- Editing Company General Editorial
- Post Production The Mill New York
- Production Smuggler
- Sound Design Sonic Union
- Art Director Conor Hagan
- Chief Creative Officer Ted Royer
- Director Filip Engstrom
- Director of Photography Lasse Frank
- Editor Noah Herzog
- Executive Producer Shannon Jones
- Producer Gustav Geldenhuys
- Creative Chairman David Droga
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