LYCRA: Moves You

This elegant spot forms part of Move You, a campaign for fibre brand LYCRA created by agency SapientNitro.

The ad, directed by Philippe André, features people wearing a range of garments as they are transported through a series of different situations. The dramatic motions of their bodies are captured by their clothing in a time-lapse ‘trail’ effect – showing the freedom and flexibility that LYCRA fibre brings to clothes

As well as a range of TV spots, the campaign features print executions by photographer Rankin. Both the film and print work is inspired by Victorian photographic pioneer Eadweard Muybridge.