Work
Volkswagen: Priorities
Director James Rouse captures the essence of fatherhood in this true-to-life spot for the Volkswagen Tiguan.
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This heartwarming spot helmed by James Rouse through Outsider shows a doting dad who is willing to do anything for his children – from turning his room into a pink bedroom for his daughter to missing a goal at a football match so his son can use the bathroom. However, when it comes to his VW Tiguan, there are no compromises to be made.
The spot, created by adam&eveDDB, speaks to all the dads out there in a similar way to Rouse's VW Baby ad last year.
Connections
powered by
- Agency adam&eveDDB
- Editing Company Work Editorial
- Post Production MPC London
- Production Outsider
- Sound Design Factory
- Creative Toby Brewer
- Director James Rouse
- Director of Photography Tim Maurice-Jones
- Editor Neil Smith
- Executive Creative Director Jeremy Craigen
- Producer Benji Howell
- Music Siren
- TV Producer Panos Louca
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