Identity spy Chris Craymer

New York-based production company Identity has announced the signing of British photographer and director Chris Craymer for representation in the US and France. Cramer has previously helmed spots for brands including Neiman Marcus, Bacardi, Clarins, Target, Wal-Mart, Old Navy, Johnson & Johnson, Gap, Harrods, Kohl’s, Macy’s and Neutrogena and has seen his photography appear in magazines such as Vogue, Vanity Fair, Esquire, Madame Figaro, Glamour and Entertainment Weekly.