Nuna bring the RELX WIND car seat to life
Directed by Stept's Nick Martini, the new campaign blends thoughtful product storytelling with a heartfelt family narrative.
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Creative and production studio Stept partnered with premium baby gear brand Nuna to develop and produce a new campaign introducing the RELX WIND car seat.
Directed by Nick Martini, the film brings together cinematic storytelling and innovative product features through the story of a family's evolving summer traditions.
Nuna needed a creative approach that would showcase the RELX WIND's built-in cooling technology, rotating functionality, and ability to adapt as children grow, while creating an emotional connection with parents. Stept's ability to translate a brand's strategic objectives into compelling creative work, combining an understanding of the product and its audience with the studio's signature cinematic style.
“We've long been admirers of Nick Martini's work, so when we began envisioning a campaign centered around our product's innovative cooling feature, the feeling of summer, and the rich textures and beauty of the outdoors, Nick immediately came to mind. His artistry and cinematic approach was the perfect fit, and from the very beginning, he was eager to collaborate with us to shape the creative vision.” Shared Tara Johnson, Global Director of Video & Photography at Nuna.
Credits
View on-
- Production Company Stept Studios
- Director Nick Martini
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Credits
View on- Production Company Stept Studios
- Director Nick Martini
- Post Production Lockt
- Color Ethos Studio
- DP Taylor McIntosh
- Editor Cameron Doherty
- Colorist Sam Howells
- Sound Designer Jack Goodman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Stept Studios
- Director Nick Martini
- Post Production Lockt
- Color Ethos Studio
- DP Taylor McIntosh
- Editor Cameron Doherty
- Colorist Sam Howells
- Sound Designer Jack Goodman
Set in Jackson Hole, Wyoming, the film follows a young girl and family as they return to the mountains year after year. As the daughter grows from a toddler into a young adventurer, the family's shared experiences become the foundation for a story about connection, tradition, and the moments that shape childhood. Throughout the film, the RELX WIND's features are seamlessly integrated into the narrative, allowing the product's innovation to be experienced through authentic family moments rather than traditional product demonstrations.
Martini brought his experience in outdoor filmmaking and technically sophisticated commercial production to the project, working alongside longtime collaborator and cinematographer Taylor McIntosh. The project also highlights Stept's integrated creative and production approach, bringing together strategy, concept development, production, and post-production to deliver a cohesive campaign.
“We couldn't be more pleased with the final video campaign and our collaboration with Stept. Nick and the entire team brought an incredible level of expertise, creativity, and craftsmanship to every stage of the process. Beyond their talent, they're simply an amazing group of people who made the entire creative process a pleasure.” Johnson added.
Post-production was handled by Lockt, with editing by Cam Doherty. Colour was completed by Sam Howells at Ethos, and sound design and mix were led by Jack Goodman.
