Deutsche Telekom wants you to take time to connect
Deutsche Telekom partners with Feel Films, INGO Stockholm and WPP for a heartwarming GenAI Christmas campaign.
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Feel Films has partnered with Deutsche Telekom, INGO Stockholm, and WPP for Take Time to Connect, a Christmas campaign showcasing how a true connecting moment brings generations closer as time stands still.
The AI-generated film was directed by award winning director Léo Cannone from Feel Films in partnership with AI studio New Forest, and tells the heartwarming story of a grandfather and his granddaughter on a dreamlike Christmas adventure where time stands still.
The film was created with New Forest’s proprietary Create platform, designed by and for professional production teams to make high-end film, TV and advertising with AI. Create gives directors and their creative teams the world’s leading image, video and audio models in one seamless, shared, agent-augmented workflow from script to final shot.
Despite being AI-generated, Take Time to Connect went through an extensive post-production process, rivaling that of a traditional production, with offline, sound, and color provided by Feel Films award-winning team, including Andu Radu editor of Palme D’or winning Fjord.
Credits
View on- Agency INGO/Stockholm
- Production Company Feel Films
- Director Leo Cannone
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Credits
View on- Agency INGO/Stockholm
- Production Company Feel Films
- Director Leo Cannone
- Production Agency WPP Production/London
- Production Company New Forest
- Global CEO Hakan Karlsvard
- Executive Creative Director Anna Salonen
- Executive Creative Director Hanna Stenwall
- Executive Creative Director Niels Sienaert
- Copywriter Elias Modig
- Art Director Sara Rylander
- Art Director Shilan Shewki
- Design Director Anne-Mette Moeller
- Motion Designer Amand Chevallier
- Head of Operations/Production Lead Klara Bringel
- Head of Production (HP) James Brook-Partridge
- Executive Producer Katharine Cowell
- Founder Nick Hirschkorn
- Managing Director/Executive Producer Louise Gagen
- Technical Director Bala Kingston
- Founder/Tech Supervisor Simon Miller / Tech Supervisor
- Editor Andu Radu
- Sound Designer Srdjan Kurpjel
- Song "Time After Time" Cyndi Lauper
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Credits
powered by- Agency INGO/Stockholm
- Production Company Feel Films
- Director Leo Cannone
- Production Agency WPP Production/London
- Production Company New Forest
- Global CEO Hakan Karlsvard
- Executive Creative Director Anna Salonen
- Executive Creative Director Hanna Stenwall
- Executive Creative Director Niels Sienaert
- Copywriter Elias Modig
- Art Director Sara Rylander
- Art Director Shilan Shewki
- Design Director Anne-Mette Moeller
- Motion Designer Amand Chevallier
- Head of Operations/Production Lead Klara Bringel
- Head of Production (HP) James Brook-Partridge
- Executive Producer Katharine Cowell
- Founder Nick Hirschkorn
- Managing Director/Executive Producer Louise Gagen
- Technical Director Bala Kingston
- Founder/Tech Supervisor Simon Miller / Tech Supervisor
- Editor Andu Radu
- Sound Designer Srdjan Kurpjel
- Song "Time After Time" Cyndi Lauper
“Coming from a traditional filmmaking background, I like to think of AI as a camera directly connected to my imagination. Since AI was part of the brief from the beginning, we were able to really explore the creative possibilities, experimenting with images and showing how ideas could translate into a scene almost immediately. We created a film filled with magical and fantastical elements that would have been possible to bring to life with live action or traditional animation. Cinema has always been capable of creating extraordinary things. AI simply offers another way of bringing those ideas to life. With this film, I wanted to capture that feeling of wonder, and hopefully remind people to slow down, look around, and see a little more of the magic that’s already there.” said Cannone.
With a background in photography, filmmaking and high-end naturalistic video spots for brands including Hermés and Chandon, Léo brings his talents to groundbreaking AI work with a focus on realistic visuals and emotional storytelling. The launch of this Christmas film comes on the heels of his award-winning GenAI short Costa Verde, which premiered to over 1M views on the platform NOWNESS and took home the top Best AI Film honor at the World AI Film Festival and a Bionic Award from the UK’s leading AI film festival.
Core AI models used on this project: ByteDance's Seedance 2.5 for video (via BytePlus and Dreamina), OpenAI's GPT Image 2.5 Sunburst for images, and Topaz Labs' Astra 2 for 4K upscaling.
“Feeling connected to others is essential to a society in which people can understand and support one another. With ‘Take Time to Connect,’ we want to encourage everyone to slow down and be there for the people around them,” says Ulrich Klenke, Chief Brand Officer at Deutsche Telekom.
Elias Modig, Senior Copywriter, INGO: "Connecting people is at the heart of Deutsche Telekom’s purpose, and this Christmas we’re celebrating the small acts that make a connection count: someone noticing. Someone reaching out. And how one connection can make a world of a difference. Our campaign is built on a simple human insight: when we slow down and give someone our attention, any moment can become magical.”
