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London-based independent advertising agency Karmarama has announced the acquisition of Nice Agency, one of the UK's leading mobile app specialists, to further its digital offering. Nice was founded in 2009 by Peter Dolukhanov and Ryan Hall and has since produced Channel 4’s 4oD across iPad and iPhone and work for clients including Freesat, first direct, The Times and UBS. The purchase of Nice is the latest acquisition in a growth strategy by Karmarama, who in 2013 acquired social media and content agency Grape Digital, now re-branded as Krowd.
