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Coca-Cola: Movement is Happiness

Coca-Cola renovates a local Peruvian football pitch in this touching spot by Phantasia and 70 Cinema Films.

by shots on 11^th July 2014

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Coca-Cola – Coca-Cola: Movement is Happiness

Credits

Production Company Cine70 Films

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Credits

Production Company Cine70 Films
Art Director Rocio Heredia
Copywriter Sergio Inamine
Copywriter Diego Fernandez-Maldonado
Agency Producer Kent Salas
Agency Producer Silvia Diaz
Chief Creative Officer
Director Mauricio Hidalgo

Creative Director Bryan Chistopherson
Creative Director Jorge Borrero
Head of Art

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Created by Phantasia, this spot sees Peruvian children's football team Real Tahuantisuyo receive a special Coke makeover. With the World Cup drawing to a close this weekend the touching spot, produced by Cine70 Films and helmed by Mauricio Hidalgo, highlights the importance of the sport in a community where apparently 61 per cent of the people do no physical activity.

Connections

Agency Phantasia
Production Cine70 Films
Director Mauricio Hidalgo
Head of Art Augusto Landauro

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