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Samsung Galaxy S5: Wall Huggers

Michael Downing shoots this cheeky dig at the iPhones' battery life for Samsung via 72andSunny.

by shots on 10^th July 2014

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Samsung Galaxy S5 – Samsung Galaxy S5: Wall Huggers

Credits

Agency 72andSunny USA/United States of America
Production Company Epoch Films

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Credits

Agency 72andSunny USA/United States of America
Production Company Epoch Films
Editing Company Cut+Run Los Angeles
Editor Lucas Eskin
Director of Photography Bob Richardson
Executive Producer Melissa Culligan
Director Michael Downing
Producer Eric Sedorovitz

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With modern smartphones it's a wonder how we survived without all the different apps to make our lives easier, that is until the battery runs out, usually at the most inopportune moment.

Created by 72andSunny and directed by Michael Downing through Epoch Films, this spot for the Samung Galxy S pokes fun at the firm's not-so-friendly rival, Apple, by dubbing iPhone users as 'wall huggers' due to their constant need for a recharge.

Connections

Agency 72andSunny USA
Editing Company Cut+Run Los Angeles
Production Epoch Films
Director Michael Downing
Director of Photography Bob Richardson
Editor Lucas Eskin
Executive Producer Melissa Culligan
Producer Eric Sedorovitz

Unlock this information and more with a Source membership.

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