Sailor Jerry: Life Outside the Lines
People living life in the fast lane star in TV and online campaign for spiced rum brand alongside The Stooges.
Credits
powered by
- Post Production Digital Kitchen (Chicago)
- Editor Nate Pence
- Director Sinuhe Xavier
- Producer Clint Cowan
- Creative Director Justin Pittney
- Photographer
Credits
powered by
- Post Production Digital Kitchen (Chicago)
- Editor Nate Pence
- Director Sinuhe Xavier
- Producer Clint Cowan
- Creative Director Justin Pittney
- Photographer
American spiced rum brand Sailor Jerry has launched a new campaign celebrating the spirit of rebellion through an unofficial lineage of road trips, choppers, wild times and living outside the lines.
Rather than assemble a cast through traditional talent agencies, the Sailor Jerry team reached out to bars and motorcycle clubs to find people who lived the spirit espoused by the brand.
A TV ad (above), created and produced by Quaker City Mercantile, is set to the classic Stooges song, TV Eye, and features footage from the song being performed at Cincinnati Pop Festival. More films from the campaign can also be found on YouTube.
Connections
powered by
- Agency Quaker City Mercantile
- Post Production Digital Kitchen (Chicago)
- Production Quaker City Mercantile
- Director Sinuhe Xavier
- Photographer Michael Dwornik
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