On My Radar: Mark Eaves

Mark Eaves is co-founder at London-based agency Gravity Road, the company behind Imagination Series, the successful directing competition for gin brand Bombay Sapphire.

Below he tells us about favourite Cannes campaigns, curbing enthusiasm and being inspired by tunnel vision.

What’s your favourite Cannes Contender(s) and why? What do you think might win?

Smith & Foulkes have once again crafted something beautiful and witty for Honda. Newcastle Brown’s Anna Kendrick teaser for the Super Bowl deserves a comedy gong.

What app will you be using most through festival week?

BBC Sport.

What device(s) do you usually travel with?

Phone. Laptop. Enough chargers to detonate a melon.

What’s your favourite TV show and why?

Curb Your Enthusiasm. LOL Larry, LOL.

What film do you think everyone should have seen?

Bill Cunningham, New York.

Where were you when inspiration last struck?

In a tunnel. In every sense.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

Treating people as an audience rather than a consumer is a quietly fundamental change.

If there was one thing you could change about the advertising industry, what would it be?

People who don’t respect the audience.

What will be the hot topic of the week this year?

Google’s uranium enrichment programme.

Tell us one thing about yourself that most people won’t know… 

My middle name is Brian.