Nowness: Mine

Featuring dancers from London Dance House, Sadler's Wells, this beautifully-crafted interactive fashion film was helmed by directing duo Tell No One.

An elegant troupe engage in an improvised dance version of chase, seamlessly jumping in and out of garments provided by fashion brands including Luis Vuitton, Kenzo, La Perla, Maison Martin Margiela and Bottega Veneta. By clicking on items of clothing during the film viewers are given the option to purchase the products or to find out more about them. Production for the film was delivered by Good Egg.

You can view the interactive version here.