Forecasting 2014 with... Rogier Vijverberg

What are your predictions for the industry in 2014?

Time travel is one of our superpowers. We’ve seen that there will be things happening, for sure. What we hope for is pleasant surprise and utter bravery.

What would you most like to see happen in advertising over the next 12 months?

Stop force feeding ads to people. It’s annoying and bad. You know the sentiment about foie grass.

What are you most looking forward to personally over the next year?

The End of the crisis. We’re sick of negativity; it’s time to smile again.

What will you do differently this year that you didn’t last?

I. Will. Read. More. Books.

What media/technology/platform/campaign do you think will shine this year?

This can only be wearable media of course. Let’s go to wearable advertising: the body as a medium.

What effect do you think this year’s World Cup will have on the industry?

An utter focus on sweat, hair pomade and samba schools. And a bit of capoeira. We’re doing classes in our office to add them to our superpowers.

Where will you go on holiday this year and why?

Brazil! For the reasons listed above, obviously.

What’s your New Year’s resolution workwise or other and do you think you’ll stick to it

Use more of our superpowers for the good of the world. And focus more on hacking things.

If you had one hope or request from the client side this year, what would it be?

Bravery!

And if you had a piece of advice for the creative industry in 2014 what would it be?

Don’t read the YouTube comments anymore.