Li-Ning: Frozen Moment

Three's the magic number in this stellar stop-action spot from Andrews Jenkins through Agency Soho Square, as Dwayne Wade dunks home for Li-Ning.

With the star's third NBA Championship in mind, his signature number three Miami Heat jersey, and his sinking of the NBA Championship game-winning basket with three seconds remaining. The concept of the spot is to capture the drama and action of three seconds maintained consistently throughout a gripping 30-second spot that sees fans reactions slowed for added drama.

"We had to dominate the second," says director Andrews Jenkins. “From Wade's moves on the court to the frozen three seconds of fan insanity. And as the director, it's that mysterious notion I wanted to visually capture in a way we haven't seen before.”