Nike & Neistat Fuel Up to Do More

Last year, filmmaking maverick Casey Neistat was approached by Nike to make a video to promote its new revolutionary FuelBand device which tracks and measures the wearer's activity throughout the day. Using the sports brand's budget for the project, the director set out on a world adventure to literally demonstrate the values of the product which encourages you to be more active, however, the device hadn't yet been released when the film was made and so now, he has revisited the adventure - this time with the FuelBand. Watch as his Nike Fuel rises throughout the trip and be inspired to do more in 2013.