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RSA – RSA: View (Director's Cut)

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Academy's Seb Edwards’ dark and atmospheric film for Ireland’s Road Safety Authority focuses on how we all see the road differently. Addressing vulnerable road users and asking the viewer to ‘put yourself in their shoes’, it encourages us to be more aware and look out for others. The film aims to help reduce the number of accidents on the road and was commissioned by Irish International BBDO and shot in and around Dublin. It was lit by Marcel Zyskind and graded by Jean-Clement Soret at MPC.

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