Audi: The Swan

A fitting spot for BBH's 30th year, Park Pictures' Joachim Back reminds us of its founding client's heritage. The charming new film - The Swan - tells the story of how the cutting-edge Audi concept vehicles of the 1920s have progressed into the stunning and aerodynamically efficient cars of today. A witty take on the classic children‘s tale - The Ugly Duckling - and featuring the original Danny Kaye song of the same name, the new ad shows an early teardrop-shaped Audi driving through a period Bavarian town.