72andSunny Amsterdam bolsters leadership team promoting Rey Andrade to ECD
This promotion recognises Rey Andrade’s continuous strive for creative excellence and comes off the back of a stellar new business year.
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Agency 72andSunny Amsterdam have announced the promotion of Rey Andrade to Executive Creative Director.
Andrade joins the leadership team alongside Stephanie Feeney, Executive Strategy Director, Partner and Carlo Cavallone, Executive Creative Director, Partner. Andrade’s new role will see him overseeing and elevating the creative talent and output for the Amsterdam office alongside Carlo Cavallone.
This promotion recognises Rey Andrade’s continuous strive for creative excellence and comes off the back of a stellar new business year. In 2019, 72andSunny Amsterdam won Audi’s global business and brought on William Hill, Youtube, Hack Your Future and Movember as new partners. 72andSunny Amsterdam continues to serve brands with strong footholds into tech and culture, including Google, IKEA, adidas, Axe and Klarna
Rey joined 72andSunny in Los Angeles eight years ago where he ran the Activision and Sonos accounts, before moving to Amsterdam. Since then he took the helm of Uber, launching their first pan-European campaign ever; he contributed to shaping IKEA’s AR shopping app, and lead Google, across all the major markets this side of the pond. Most recently, Rey was one of the brains behind the successful pitch for the Audi global brand campaign project, which will kick off at the Super Bowl.
"Rey has always pushed to get to strong, effective, unignorable creative work, while helping many to find their voice and their stride at 72andSunny, with humanity, warmth and generosity", said Carlo Cavallone, Executive Creative Director, Partner, 72andSunny Amsterdam.
"Early in my career someone told me: find talented, but nice people who you want to learn from and the rest will work itself out. Well I find myself doing just that in the company of two of the most soulful, generous, and creatively accomplished people in the business, Steph and Carlo”, says Rey Andrade, Executive Creative Director. “I’ve grown up at 72 and really found my home here in Amsterdam with this wonderfully diverse group of talented humans trying to do the best work of our lives and learn from each other along the way."
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