Ukranian street children won't be ignored

With an estimated 200,000 homeless children in the Ukraine, the public are often so used to seeing them that the problem is ignored. 

Charity Caritas has enlisted Leo Burnett Ukraine to help raise awareness about the situation by creating an integrated campaign that won't go away.

The case study above explains the various parts of the campaign from the posters that were plastered all over Kiev, to the celebrities whose Facebook pictures were hijacked to draw attention to the cause.