48 poses some colourful questions

Telco brand 48, originally launched in 2012, has now relaunched with this new campaign. 

In order to address the needs of a new generation of customers, 48 overhauled its entire product offering, creating propositions such as the ability to share, save and donate your data.

Dublin-based creative agency The Public House has is behind the campaign which launches with a short, sharp but visually arresting series of spots from director Ewan Jones Morris through Friends Electric, and a number of animators including Angela Stempel, Future Power Station and Linyou Xie. 

The campaign uses real questions sourced from 16-22 year olds and executes them through a mixed media style. “I was attracted to this project because there was an opportunity to combine a cool variety of styles with all the different ideas, which is unusual," said Jones Morris. "I love collaborating with other artists and love a pick and mix approach, and it was great to be united with Angela Stempel and Linyou Xie who I worked with on my John Grant He's Got His Mother's Hips video."