2AM adds food director Mike Matthews to the roster
His unique style is characterised by a loose yet carefully crafted approach coupled with an element of unpretentious imperfection in his visuals.
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Director Mike Matthews is renowned for his uplifting, playful and utterly delicious food and drink spots.
His unique style is characterised by a loose yet carefully crafted approach coupled with an element of unpretentious imperfection in his visuals which delivers that 'Je ne sais quoi'.
He directed the award-winning television series Jamie’s 15 Minute Meals, Two Greedy Italians with Antonio Carluccio and Gennaro Contaldo, and Nigella Kitchen.
Matthews talent extends to performance which beyond actors includes a diverse range of celebrities including; Liv Tyler, Mark Ronson, Kate Hudson, Cameron Diaz, Mary Berry, Mary McCartney, Gok Wan, and Dave Grohl.
Nick Crabb, Owner, MD/Exec Producer, said: “Food is in the DNA of 2AM, the company having over the years nurtured several of the biggest food directing names in the industry past and present. Mike’s already premier league and comes with a very well-established showreel. We’re looking forward to working with him to raise his bar even higher. Plus the fact he’s an absolutely charming, funny and very likeable chap, is a win win.”
Aly Moffat, Executive Producer, said: “Mike’s films make you want to get in the kitchen and start cooking. They have a delicious vibrancy and energy married with an effortless cinematic style, and then when you meet him in real life you realise this is a reflection of him as a person. He’s a great addition to our roster and I know we’re going to have a lot of fun working together."
Mike himself said: "I’m absolutely chuffed to bits to be getting on board with 2AM. They seem like a lovely gang with a brilliant track record of making delicious looking stuff which makes a noise and gets people talking. I love to work with friends, and without sounding schmaltzy - they are proper foodies who love to work hard and love to laugh and that’s what I'm all about.”
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