The Way Pablo Del Campo Sees It

Pablo Del Campo, Saatchi’s newly appointed global creative director, didn’t get where he is today without being all about the work. Since he founded Del Campo Saatchi & Saatchi in 2000, he’s garnered the agency Gunn Report glory and bagged it 52 Lions, 47 CLIOs and 250 FIAPs. He oversees another office in Madrid and Saatchi’s Worldwide Creative Board, plus he was the spokesperson for its New Directors’ Showcase 2014. But, asks Carol Cooper, what about the man behind the work? Beyond his passion for big advertising ideas, it seems this modest man likes tennis... a lot

I was born 47 years ago in Buenos Aires.

My earliest memory is that I didn’t want to go to kindergarten.

I had a happy childhood, it consisted of tennis, drawing, tennis, drawing, tennis…

My favourite subject at school was history. I was an average student.

My father was the head of Citroën cars in Argentina for many years. Then he moved to Mercedes Benz, which was also in Buenos Aires. My mother still works as a French teacher and translator.

I was drawn to pursue a career in advertising because it was a chance to put into a blender all the things I loved – movies, music, drawing… and business, too.

My first job in advertising was at Casares Grey in 1989. I started off in the production department and then, six months later, became a junior copywriter, then went on to take the role of creative director.

During my time at Casares Grey it was my home, my club, my everything. I was there more than six years. I didn’t have time to get on to a tennis court for six years.

My closest friends call me Paul. Some schoolmates called me Batata, which is the nickname of the Argentinian tennis player Jose Luis Clerc.

It’s tough for me to choose the best piece of advertising work that I’ve seen, but I like the consistency that you can see in the Axe campaigns. At the moment, I’m in love with Susan Glenn. [BBH New York’s Susan Glenn campaign for Axe, fearnosusanglenn.com]

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