John Lewis: Buster the Boxer

John Lewis – John Lewis: Buster the Boxer

Credits

Production Company Blink Productions

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Credits

Production Company Blink Productions
Post Production MPC London
Editing Company Final Cut
Sound Design Factory
Editor Rick Russell
Director of Photography Joost van Gelder
Art Director Colin Booth
Copywriter Ben Stilitz

Executive Creative Director Richard Brim
Executive Creative Director Ben Tollett
Chief Creative Officer Ben Priest
Production Manager Hannah Fowles-Pazdro
Director Dougal Wilson
Producer Nick Goldsmith
Post Producer Hannah Ruddleston
Colourist Jean-Clement Soret

Sound Designer Anthony Moore
Creative Director VFX
Creative Director VFX Diarmid Harrison-Murray

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It's time to dig out your Now That's What I Call Christmas album, order the turkey and start the countdown because as far as the UK is concerned, the official Christmas bell has been rung with the release of this year's John Lewis spot.

Called Buster the Boxer, John Lewis's 2016 offering has an amalgam of previous years' ingredients with animals, children, confused parents and, of course, a beautifully arranged and emotional soundtrack, all put together perfectly by adam&eveDDB, who are experts in the Christmas field.

Directed by Blink's Dougal Wilson, a John Lewis veteran, with VFX by MPC London, the spot features a host of urban creatures who take advantage of a Christmas Eve-assembled trampoline to the consternation of Buster the dog who has to wait till Christmas morning to get his fix of bounce.

We'll have more insight into the campaign over the coming days, so stay tuned but as an extra Christmas treat, below, you can take a look at the advertising ghosts of John Lewis Christmas spots past.

Christmas 2007