The Sustainability & Climate Focus

Industry experts share their views on how advertising can cope with, and combat, the ever-increasing climate crisis.

A climate in crisis: We can’t go on like this

How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry.

Insight

Why it's not too late to make a difference

Gabi Kay's recognition of the impact that advertising productions have on the environment was a slow burn affair but, once ignited, she Co-Founded Green The Bid in an attempt to educate the industry while also understanding the needs of the business. Here, she explains why "there is no sugar-coating the climate crisis. It is the ultimate human fuck up."

Insight

Oh, the weather outside is frightful; why atomic stories can help save the planet

Life-long conservationist and Head of Strategy at WaterBear, Sam Sutaria explains why the stories we tell need to change if we are to have a positive impact on the future of our planet.

Insight

Is advertising killing the planet?

Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?

Insight

Sustainability in animation; how real-world elements don't have to produce real waste

NERD animator Hayley Morris explains how repurposing existing assets can make for a more sustainable future in animation and beyond.

Talent

Studio Birthplace: Delivering us from a plastic planet

Mixing high-end digital and arresting live-action into their cauldron of creativity, Sil van der Woerd and Jorik Dozy, aka Studio Birthplace, tell Tim Cumming about working on behalf of Mother Earth, and burying Boris Johnson in plastic.

Insight

The top five most inspiring sustainable brands

Michela Graci, Strategy Partner and Sustainability Champion at Coley Porter Bell, looks at why brands need to be mindful of their businesses practices when it comes to considering the environment, and names five brands that are ticking all the right boxes.

Insight

Carbon copy? A virtual comparison

Chris Chaundler, MD of Quite Brilliant, worries that, with the end of the pandemic in sight, old habits - and sky high carbon emissions - will return. But can virtual production prove to be an environmental salve?

The Future Focus

What will tomorrow bring? Is creativity, or humanity, at risk from Artificial Intelligence? How will increasing eco-awareness impact consumerism? In a topsy-turvy world seeing fast-moving culture shifts, shots devotes two months to garnering insights from the soothsayers of ad-land on the shape of things to come.

The Short Films & Documentary Focus

shots looks at the synergies between condensed cinematic storytelling and advertising. We also delve into factual content and how brands – and charities – are increasingly leveraging the power of reality to connect with audiences.

The New Talent Focus

Who are the rookie directors/producers/creatives who’ve been waiting in the wings to level-up ad-land? Where do you find them, how can we nurture them, and what fresh ideas will they bring?

The Animation Focus

With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More