Industry experts share their views on how advertising can cope with, and combat, the ever-increasing climate crisis.
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry.
Gabi Kay's recognition of the impact that advertising productions have on the environment was a slow burn affair but, once ignited, she Co-Founded Green The Bid in an attempt to educate the industry while also understanding the needs of the business. Here, she explains why "there is no sugar-coating the climate crisis. It is the ultimate human fuck up."
Kicking off this month's sustainability and climate focus, The Moon Unit examines advertising's role in the climate emergency. How much responsibility should the industry take for the current situation, and how much effect can it have on what the future looks like?
NERD animator Hayley Morris explains how repurposing existing assets can make for a more sustainable future in animation and beyond.
Mixing high-end digital and arresting live-action into their cauldron of creativity, Sil van der Woerd and Jorik Dozy, aka Studio Birthplace, tell Tim Cumming about working on behalf of Mother Earth, and burying Boris Johnson in plastic.
Michela Graci, Strategy Partner and Sustainability Champion at Coley Porter Bell, looks at why brands need to be mindful of their businesses practices when it comes to considering the environment, and names five brands that are ticking all the right boxes.
Chris Chaundler, MD of Quite Brilliant, worries that, with the end of the pandemic in sight, old habits - and sky high carbon emissions - will return. But can virtual production prove to be an environmental salve?
Are ads still amusing? Can campaigns compete with comedians? We speak to the freshest, finest and funniest minds of the industry to get a grip on gags.
With insights and case studies from ad land's greatest, we look at how the industry is increasingly striving to represent all voices and engage in more genuine reflections of culture.
From chats with top directors on making primo promos to industry looks at how race/gender/politics are portrayed, we throw music videos into focus.
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