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The Social Media Focus

If you're ticked off by TikTok and tweeting leaves you weeping, our collection of pieces on the state of the social media landscape should help you out.

Insight

Under the influence: Why social media is scaling down

Stepping in to what can sometimes be the wild west of the web that we call social media, Tim Cumming talks to leading players in branding for social, and discovers why the mega-influencers of the pre-pandemic world are downsizing.

Insight

Going mobile is the key to accessibility design

When social media apps lead the way, accessibility becomes a priority for all brands, argues Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.

Insight

Why Dove wants to reverse the selfie trend

After a recent campaign looking at the potentially damaging impact of the selfie culture, Dove's Global Client Lead along with the Global ECD on Unilever at Ogilvy and WPP, talk about why unrealistic beauty standards still need calling out.

Showcase

Throwback Thursday: Social Media

Pulling from movie activations and restaurant stunts, this month's selection of case studies shows off some of the most innovative ways brands have leveraged social media to up community engagement.

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