If you're ticked off by TikTok and tweeting leaves you weeping, our collection of pieces on the state of the social media landscape should help you out.
Stepping in to what can sometimes be the wild west of the web that we call social media, Tim Cumming talks to leading players in branding for social, and discovers why the mega-influencers of the pre-pandemic world are downsizing.
Getting audiences to take note of content is a continuing battle, especially for brands. Laura Lane, Chief Marketing Officer at Studio BLUP, looks at how to stop people scrolling past your posts, and examines why augmented reality is finally finding a place on social.
When social media apps lead the way, accessibility becomes a priority for all brands, argues Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
While irreverent puppy-face-with-your-tongue-out filters are dominating now, Greg Swan, Fallon’s Head of Creative Innovation, argues that the most successful Social Media ads are going to be in Augmented Reality.
Textile artist and curate films director Andrea Love, of Cooking With Wool fame, shares how her viral social media videos helped her gain artistic independence and find commercial success.
Sean Koriakin, Creative Director at Watts Media, kicks off this month's Social Media Focus with some tips on how to make sure typography cuts through on the transition from broadcast to pocket screens.
The way we build brands and develop businesses has remained mostly stagnant, says Gerard Crichlow, Global Planning Director for Unilever at MullenLowe London. But with social media, we've entered a new world, which calls for a new approach.
Weetabix recently lit up social media with a tweet about a very divisive breakfast, which other brands leapt upon. With a lot of reputations at stake, Tamara Littleton, CEO at The Social Element, explains the perfect recipe for brand interaction on social.
After a recent campaign looking at the potentially damaging impact of the selfie culture, Dove's Global Client Lead along with the Global ECD on Unilever at Ogilvy and WPP, talk about why unrealistic beauty standards still need calling out.
Pulling from movie activations and restaurant stunts, this month's selection of case studies shows off some of the most innovative ways brands have leveraged social media to up community engagement.
Is the industry doing enough to encourage different voices? We hear from the people trying to make advertising reflect everyone.
Industry experts share their views on how advertising can cope with, and combat, the ever-increasing climate crisis.
From virtual productions to advances in audio, the industry speaks about the future of filmmaking.
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