This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?
This summer the world turned pink as Barbie cut a swathe through the cultural landscape and women everywhere rejoiced as a plastic toy celebrated feminism and overturned the patriarchy. But, reflecting in the more sober autumnal light, did that really happen, or were we all just victims of a fuchsia-coloured cult?
Advertising is often thought of as an irresponsible industry that makes people buy things they don't need, with money they don't have, at the expense of our planet. Josh Tenser, ECD and co-founder of new creative collective, Calling, explains how when we question our own intentions and maintain integrity on an individual level, we can help to create meaningful change from the inside out.
When a spot exposing how Big Oil companies use influencers for greenwashing was banned on LinkedIn, the makers swiftly fashioned a smart response that was even more effective. shots spoke to the team behind the campaign – creatives Lara Baxter and Alice Goodrich– and James Turner, founder of creative collective Glimpse, about the making of Save the Planet, Unfollow a Greenwasher.
Brand activism and purpose are tied at the hip these days, and the results can be spectacular – even more so when the risks are high. Here, Tim Cumming talks to risk-taking creatives in the UK, America and the Middle East about the power and perils of brand activism
Despite increasing queer visibility in advertising, transgender and non-binary representation remains a minefield for brands – with the Bud Light backlash a stark reminder of the risks of getting it wrong. Selena Schleh speaks to members and allies of the trans+ community about proper pronouns and performative versus true brand allyship.
In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.
Despite a plethora of social media platforms, many of them get a thumbs down when it comes to accessibility tools and accessibility-oriented site policies. With 16% of the global population living with significant disabilities, Christina Miller, Head of Social at VMLY&R, says that brands can't afford to treat those people as an afterthought.
A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.
Would you work on a campaign for an arms company? Probably not. A tobacco company? No, it's illegal. At least it is in the UK, but how about elsewhere in the world? And what about fossil fuel? Or sugary drinks? Or alcohol? Moral decisions can sometimes be a maze of 'ifs and buts' and, as The Moon Unit outlines, while a moral framework is incredibly important, it's also fraught with dilemmas.
We kick off our Purpose-led and Politics Focus for this month with Louise Robertson, Senior Lead of Brand Strategy at ScienceMagic, examining cancel culture's seven deadly sins and how brands' attempts at sustainability are being undermined by a quest for unattainable perfection.
With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.
Taking a deep dive with 2023's Gold winners, we unearth the stories that birthed their films, dissect their production strategies, and celebrate the significance of earning a Young Directors Award.
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.Learn More