The Post-Covid Focus

Though the coronavirus shows no signs of leaving us for good, the world has found new ways to adapt and keep turning. We speak to the industry to find out the lasting impact of an unprecedented period.

Insight

Life and work post Covid – agencies

In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.

Insight

A Covid legacy: How R/GA adapted to survive

The pandemic may have gone, but it's certainly not forgotten. It left a mark on the world in many ways, one of which is our approach to work. We speak to Nick Pringle and Rebecca Bezzina, R/GA London's ECD and MD respectively, to understand how things have changed since March 2020, how they navigated the crisis, and why 'homebrid' working has put the agency in a better place.

Insight

From surviving to thriving – Stink Films reviews its Covid journey

Continuing our diagnosis of how the pandemic impacted the industry, Stink Films Founder and President Daniel Bergmann and his Los Angeles team tell Selena Schleh how Covid adaptations built on existing remote production skills and, in some aspects, have ushered in lasting benefits.

Insight

Life and work post Covid – production and post

In the second of shots’ reflections on how the pandemic has impacted advertising, Tim Cumming talks to a range of industry figures about how Covid innovations have ushered in new ways of thinking – blurring the lines between production and post, and pushing many beyond their comfort zones, towards new creative solutions.

Insight

How Covid made space for more kindness in the industry

Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.

The Photography & Cinematography Focus

In a cacophonous digital culture that bombards us with a stream of personal image-sharing and branded visuals, it can be hard for photography to stand out. This month, shots pulls focus on the DPs and photographers whose work sets the optic nerves a-tingle and considers the input of non-human image generators.

The Inspiration Focus

What are the cultural artefacts, random objects, rituals and synaptic sparks that generate fresh ideas? We talk to some of ad land’s most innovative thinkers about creative inspiration. What it is, where they find it and do the AI bots have it too...

The YDA 2024 Focus

The rising stars who won Golds in this year’s Young Director Award share with shots the origins and ideas and behind their films, the production highs and lows and what they’re planning next.

The Music and Sound Focus

With sometimes just seconds to tell a story and set tone, the aurals – as well as the visuals – need to be spot on in ads. This month we sound out the musical maestros and foley funsters worth listening out for.

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