Though the coronavirus shows no signs of leaving us for good, the world has found new ways to adapt and keep turning. We speak to the industry to find out the lasting impact of an unprecedented period.
In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.
The pandemic may have gone, but it's certainly not forgotten. It left a mark on the world in many ways, one of which is our approach to work. We speak to Nick Pringle and Rebecca Bezzina, R/GA London's ECD and MD respectively, to understand how things have changed since March 2020, how they navigated the crisis, and why 'homebrid' working has put the agency in a better place.
Continuing our diagnosis of how the pandemic impacted the industry, Stink Films Founder and President Daniel Bergmann and his Los Angeles team tell Selena Schleh how Covid adaptations built on existing remote production skills and, in some aspects, have ushered in lasting benefits.
In the second of shots’ reflections on how the pandemic has impacted advertising, Tim Cumming talks to a range of industry figures about how Covid innovations have ushered in new ways of thinking – blurring the lines between production and post, and pushing many beyond their comfort zones, towards new creative solutions.
Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.
With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.
This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?
Taking a deep dive with 2023's Gold winners, we unearth the stories that birthed their films, dissect their production strategies, and celebrate the significance of earning a Young Directors Award.
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