The Post-Covid Focus

Though the coronavirus shows no signs of leaving us for good, the world has found new ways to adapt and keep turning. We speak to the industry to find out the lasting impact of an unprecedented period.

Insight

Life and work post Covid – agencies

In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.

Insight

A Covid legacy: How R/GA adapted to survive

The pandemic may have gone, but it's certainly not forgotten. It left a mark on the world in many ways, one of which is our approach to work. We speak to Nick Pringle and Rebecca Bezzina, R/GA London's ECD and MD respectively, to understand how things have changed since March 2020, how they navigated the crisis, and why 'homebrid' working has put the agency in a better place.

Insight

From surviving to thriving – Stink Films reviews its Covid journey

Continuing our diagnosis of how the pandemic impacted the industry, Stink Films Founder and President Daniel Bergmann and his Los Angeles team tell Selena Schleh how Covid adaptations built on existing remote production skills and, in some aspects, have ushered in lasting benefits.

Insight

Life and work post Covid – production and post

In the second of shots’ reflections on how the pandemic has impacted advertising, Tim Cumming talks to a range of industry figures about how Covid innovations have ushered in new ways of thinking – blurring the lines between production and post, and pushing many beyond their comfort zones, towards new creative solutions.

Insight

How Covid made space for more kindness in the industry

Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.

The Future Focus

What will tomorrow bring? Is creativity, or humanity, at risk from Artificial Intelligence? How will increasing eco-awareness impact consumerism? In a topsy-turvy world seeing fast-moving culture shifts, shots devotes two months to garnering insights from the soothsayers of ad-land on the shape of things to come.

The Short Films & Documentary Focus

shots looks at the synergies between condensed cinematic storytelling and advertising. We also delve into factual content and how brands – and charities – are increasingly leveraging the power of reality to connect with audiences.

The New Talent Focus

Who are the rookie directors/producers/creatives who’ve been waiting in the wings to level-up ad-land? Where do you find them, how can we nurture them, and what fresh ideas will they bring?

The Animation Focus

With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.

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