Though the coronavirus shows no signs of leaving us for good, the world has found new ways to adapt and keep turning. We speak to the industry to find out the lasting impact of an unprecedented period.
In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.
The pandemic may have gone, but it's certainly not forgotten. It left a mark on the world in many ways, one of which is our approach to work. We speak to Nick Pringle and Rebecca Bezzina, R/GA London's ECD and MD respectively, to understand how things have changed since March 2020, how they navigated the crisis, and why 'homebrid' working has put the agency in a better place.
Continuing our diagnosis of how the pandemic impacted the industry, Stink Films Founder and President Daniel Bergmann and his Los Angeles team tell Selena Schleh how Covid adaptations built on existing remote production skills and, in some aspects, have ushered in lasting benefits.
In the second of shots’ reflections on how the pandemic has impacted advertising, Tim Cumming talks to a range of industry figures about how Covid innovations have ushered in new ways of thinking – blurring the lines between production and post, and pushing many beyond their comfort zones, towards new creative solutions.
Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.
With a post-pandemic interest in healthy eating and drinking, and an increase in grocery e-commerce and cooking at home, food and beverage marketing has seen interesting shifts. This focus digests new appetites and trends within the sector.
From profiles of hot new promo supremos, to an in-depth analysis of groundbreaking promos and talents in the medium, this month’s focus tunes into the best in music video.
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