theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives

The New Talent  Focus

We speak to a few of tomorrow's bright new directorial stars, chat to the established about their big breaks, and get to grips with how the industry is finding and nurturing fledgling creators.

Talent

Maker by name, maker by nature

Melody Maker began her career in the world of fashion, before turning her talents to helming ambitious promos. Now, the Mill director is bringing her blend of reality, fantasy, live-action and VFX to commercials and creative tech. Selena Schleh meets a rising talent who exemplifies the new breed of creative ‘slashies.’

Showcase

Throwback Thursday: The Breakout Films

March is our New Talent Focus, but everyone was new once, right? We've compiled a selection of promo royalty, clever advert creatives, and animation maniacs to talk about the work that - in their own opinion - helped make them the success they are today.

Talent

Jesse Lewis-Reece takes on collaboration, learning, and creativity

The young director sat down with us to talk about his time spent working on his award winning project, BLEACH, how working so closely with the trans community impacted his work, and what he plans to do next.

Insight

Advertising’s got talent. But how to unleash its full potential?

The talent is out there, but how do you find it and, once you do, hone it? Tim Cumming talks to some of the people and institutions for whom nurturing new talent is at the heart of what they do.

More From The Focus
shots membership offers you visionary insights, boundless inspiration, and trailblazing tools to transform your workflow
Find out more