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The Music Video Focus

This month’s focus tunes into music videos – from profiles of hot new promo supremos, to an in-depth analysis of groundbreaking promos and talents in the medium.


Expanding concepts: The flexible world of rubberband.

Stretch it any way you like, you’ll find magic percolating in the work of New York-based SMUGGLER directorial duo rubberband., AKA Jason Sondock and Simon Davis. Here they share with Tim Cumming the processes behind their cinematic storytelling on spots for Reebok, Nowness and Calvin Klein and more, and their artfully choreographed, conceptual music videos for artists including LCD Soundsystem, Goldlink and Steve Lacey.


Nick and Chloé's adventures at the edges of consciousness

Like all good surrealists, CASEY directorial duo Nick West and Chloé Claverie mine the rich filmic opportunities afforded by strange landscapes, memories of infant dreams and mysterious hypnagogic happenings. Here they talk to Carol Cooper about the creation of their mesmerising music videos.


The MVs that made us: Hip-hop at 50

Closing off January's Music Video Focus, Pulse Films' Head of Music Videos Rik Green and EP Nnena Nwakodo, plus a handful of the company's top directors talk us through the hip-hop heavyweights that shaped their vision.

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