This month’s focus tunes into music videos – from profiles of hot new promo supremos, to an in-depth analysis of groundbreaking promos and talents in the medium.
Stretch it any way you like, you’ll find magic percolating in the work of New York-based SMUGGLER directorial duo rubberband., AKA Jason Sondock and Simon Davis. Here they share with Tim Cumming the processes behind their cinematic storytelling on spots for Reebok, Nowness and Calvin Klein and more, and their artfully choreographed, conceptual music videos for artists including LCD Soundsystem, Goldlink and Steve Lacey.
Spaced, Shaun Of The Dead, Scott Pilgrim, Last Night In Soho; regardless of your Edgar Wright entry-point, the frenetic filmmaker’s wit and passion makes fans of all who view his work. With a recent eyebrow-raising McDonald’s spot (shot through Moxie Pictures) an indication of more commercial work on the horizon, we caught up with Wright to chat about working with legends at an early age, the creative testbed offered by music videos, and how making yourself your own ‘dream viewer’ is the way to please those crowds.
Like all good surrealists, CASEY directorial duo Nick West and Chloé Claverie mine the rich filmic opportunities afforded by strange landscapes, memories of infant dreams and mysterious hypnagogic happenings. Here they talk to Carol Cooper about the creation of their mesmerising music videos.
Kicking off January's Music Video Focus, Selena Schleh speaks to Gregory Ohrel, whose brutal, incendiary and stimulative promo for Puerto Rican rapper Residente’s protest track, This Is Not America, provoked deeper thought on the nature of nationalism.
We hear from Elijah B Torn, the Head of Creative Production at Found Objects, about animated music videos, board game soundtracks, and some Teenage Engineering...
Closing off January's Music Video Focus, Pulse Films' Head of Music Videos Rik Green and EP Nnena Nwakodo, plus a handful of the company's top directors talk us through the hip-hop heavyweights that shaped their vision.
With a post-pandemic interest in healthy eating and drinking, and an increase in grocery e-commerce and cooking at home, food and beverage marketing has seen interesting shifts. This focus digests new appetites and trends within the sector.
Though the coronavirus shows no signs of leaving us for good, the world has found new ways to adapt and keep turning. We speak to the industry to find out the lasting impact of an unprecedented period.
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