theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus

The Music & Sound Focus

From music video maestros and the commissioners who find them, to composers and audio engineers who love to delight our ears, take a deep dive into the world of sound.


Commission control; how promo commissioners see the music video world

For this month's Music & Sound special our contributing editor (and part-time commissioner), David Knight, spoke to some of his contemporaries about the state of the promo business, the role of the commissioner and the directors who are currently lighting up the music video world.


Reluctant superheroes take flight in new album artwork

Artist JAKe Detonator's collaboration with Chali 2na and Krafty Kuts for their new album has brought forth a superhero for a new musical age. Tim Cummins listens in as JAKe explains the concept and how a misheard lyric kicked it all off.


Jingles all the way: why adland’s past should be its future

In this month's column, inspired by the ear-wormery of a recent commercial, Amy Kean examines the aural effectiveness of the much maligned but highly infectious advertising jingle.

More From The Focus
Unlock the full power of shots with a Sourcemembership

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

Learn More uses cookies to enhance your experience – by continuing to browse this site you are agreeing to our use of cookies. Click here to learn more.