As health and beauty advertising changes with our habits, and the ever-ailing high-street given a Covid death sentence, industry leaders tell us how the industry keeps fit.
Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.
In the first part of our look at the health of what has traditionally been an integral part of most towns and cities, Georgia Stephenson, Creative at Cheil London, examines what it might take to keep the high street from going under.
Lindsay Eady and Francheska Galloway-Davis, Associate Creative Directors for The Garden, talk about why we need to shift the scales towards a future with more inclusive, radical, and kind fitness advertising.
Reawakening the TV test card, Eve Sleep’s Switch Off promotion reminds us of those snoozy days when screens would cease and slumber would start. Andrew Gibson, Chief Strategy Officer of Creature London, the campaign’s creator, tells Carol Cooper about the brand’s mission to snuggle down deep into sleep wellness marketing.
Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.
Cat Turner, CCO and Co-Founder of CULT, examines how beauty brands are sweeping away their old values and embracing a more ethical approach to business.
With traditional retail environments locked down for much of the last 12 months the beauty industry has had to adapt. Charlotte Willcocks, Strategy Director at Impero, argues that with the sector continuing to embrace augmented reality, that's exactly what it has done.
In 2019 ITV and Uncommon Creative Studios launched a mental wellness campaign that was bold, brave and hugely successful. Its Britain Get Talking initiative has helped alter how the UK's TV-watching public understands - and deals with - mental health issues. Here, Clare Phillips, Director of Social Purpose at ITV, and Catherine Peacock, Managing Partner & Head of Account Management at Uncommon, discuss the campaign and how it was brought to fruition.
Ha’Londra Dismond, Senior Creative Strategist, the projects*, looks at how one woman exerting her vision and power through inclusive marketing led to a multi-million dollar brand.
The ad industry has worked to destigmatize mental health through PSAs, charity campaigns, and pharma brands. The shots editorial team collected some groundbreaking, revolutionary, and inspiring pieces of work that talk candidly about mental health, breaking down barriers and taboos, and encouraging conversation.
Do jokes still land when everyone's in lockdown? We speak to industry minds about finding the funny in unprecedented times.
We tidied our bedrooms and Zoomed around the world to chat to the Gold-winning directors from this year's competition about what picking up a YDA really means.
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