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The Health Focus

As health and beauty advertising changes with our habits, and the ever-ailing high-street given a Covid death sentence, industry leaders tell us how the industry keeps fit.


How 2020 changed health advertising

Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.


A new vision of health

Lindsay Eady and Francheska Galloway-Davis, Associate Creative Directors for The Garden, talk about why we need to shift the scales towards a future with more inclusive, radical, and kind fitness advertising.


How Uncommon and ITV got Britain talking about mental health

In 2019 ITV and Uncommon Creative Studios launched a mental wellness campaign that was bold, brave and hugely successful. Its Britain Get Talking initiative has helped alter how the UK's TV-watching public understands - and deals with - mental health issues. Here, Clare Phillips, Director of Social Purpose at ITV, and Catherine Peacock, Managing Partner & Head of Account Management at Uncommon, discuss the campaign and how it was brought to fruition.


Throwback Thursday: Mental Health

The ad industry has worked to destigmatize mental health through PSAs, charity campaigns, and pharma brands. The shots editorial team collected some groundbreaking, revolutionary, and inspiring pieces of work that talk candidly about mental health, breaking down barriers and taboos, and encouraging conversation.

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