The Food & Drink Focus
With a post-pandemic interest in healthy eating and drinking, and an increase in grocery e-commerce and cooking at home, food and beverage marketing has seen interesting shifts. This focus digests new appetites and trends within the sector.
Designed to be drunk
From the luscious curves of Coca-Cola’s iconic contour bottle to the cult of craft beer art, beverage brands take their exterior product design as seriously as the liquid assets inside - infusing it with identity and distilling every drop of shelf appeal. Selena Schleh raises a glass to the power of packaging.
Sensual satisfaction: make them lick the screen
What’s the secret to producing a great food and drink ad? The Moon Unit suggests we can stoke desire in the kitchen by drawing on what creates desire in the bedroom.
Food for thought
At a time of fundamental lifestyle changes and economic pressures, Tim Cumming talks to a range of brand strategists working at the front line of the food and drinks industry to find out how the communication about what's on our plates is having to change.
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