With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.
Step into the work of Chinese-American filmmaker Renee Zhan, and find yourself entering an array of whimsical worlds – maybe slithering in the slimy depths of a black hole, or being serenaded by a choir of amorphous creepy crawlies. shots spoke to the multitalented animation director about blobby worms, Björk and being shy.
Lovingly brought to life through traditional, hand-illustrated techniques, Ewa Smyk’s multi-awarded animated short film, Homebird, is a heartwarming story about the importance of embracing your past. Here, she talks about homesickness and self-discovery, two years of painstaking cel-animation, and her own experiences as an artist and immigrant.
From attempting to animate her teddy bear at the tender age of five to breathing life into Stranger Things’ character Eleven, a swarm of bees, and a sardonic inner critic, Christine Peters, 2D animation lead at Blind Pig, has become the go-to for character design. Her tools? TVPaint, Toon Boom – and a wicked sense of humour.
With a shared passion for the painterly and poetic, Jelly animation duo Emily Downe and Kathrin Steinbacher, aka Studio Desk, weave their metaphorical magic into scientific concepts to create 2D films that inform and inspire. shots spoke to the pair about complementary qualities, creative collaboration, and animating for brands from the BBC to Badoo.
shots spoke to a select posse of animation pros and asked them to choose their all-time favourite adland animated figures – resulting in a fascinating collection, ranging from romantic root veg, to potty peperami sticks and walking pylons.
Brian McCauley, ECD of creative studio Flavor, suggests that now more than ever, animation is a vital element in creative advertising. From new styles in TV and film to small animated moments in ads, creators are realising its storytelling power and today's viewers are so animation-savvy they've almost come to expect its presence.
Blinkink animation director, proud Northerner, and self-confessed stop-motion nerd Lisa Kenney talks about heartfelt storytelling, captivating characters, and the importance of keeping an open mind.
shots speaks to artists from five top animation houses - Nexus Studios, Aardman, Psyop, Framestore, and Golden Wolf - to find out how peepers are perfected in all animated forms.
Whether it comes down to its adaptability, accessibility, or affordability, Ricardo Roberts, EP of inclusive motion design studio BIEN, explains how a design-focussed approach to advertising could help brands connect to an increasingly diverse, worldwide audience more effectively than live-action production.
Do you think the future looks bleak? As our lives advance - along with our technology - will we become less creative? Ari Kuschnir, Founder and Managing Partner at m ss ng p eces, thinks not. Instead, he embraces AI and what it can teach us and, along with his young daughter, celebrates the benefits of childlike creativity.
Animation house Jelly London's EP Sue Loughlin asserts that dismissing the form as mere 'cartoons' is to misunderstand its importance in the art of filmmaking.
It can be creative, distinctive and has the potential to work brilliantly for clients but, says The Moon Unit, animation is also facing a trifecta of troubles which present an explosive risk to the medium and the companies that facilitate it.
Brandon Baum, Founder/CEO of StudioB and viral content creator with 14M+ followers, reveals how brands are increasingly using surreal visual effects to connect with their social audiences. He shares five recent examples that have proved successful.
This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?
Taking a deep dive with 2023's Gold winners, we unearth the stories that birthed their films, dissect their production strategies, and celebrate the significance of earning a Young Directors Award.
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