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LA based Slash Dynamic has produced the latest campaign for Zaxby’s and the Tombras Agency, directed by Patrick Sherman

Zaxby’s has officially entered the battlefield in the “Chicken Sandwich War,” which was initiated by Popeyes last summer followed by Chick-fil-A and Shake Shack.

The new campaign consists of two spots featuring the new Zaxby’s signature sandwich, and is a declaration that “The chicken sandwich war ain’t over yet.”

The two military-themed spots were shot at Blue Cloud Ranch featuring real military veterans. The commercial shoot took place amidst the pandemic and is a testament to what can be accomplished within the current Covid19 restrictions and guidelines for safe filming.

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