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Zara Man – Back to Work: Taxi

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Director Jordan Hall helms this tasteful spot through Bryght Young Things for fashion brand Zara’s latest menswear collection.

Shot on 35mm in NYC, the film centres around a day in the life of a gruff but warm-hearted taxi driver as he picks up a suspiciously attractive succession of well-dressed men on their way to work.

Perfectly paired with a delightfully jazzy track, Hall’s narrative-driven storytelling spotlights Zara’s back-to-work range so subtly you’d hardly know it was a fashion ad.  

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