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Zalando – As You Dream It

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Created by Convoy and directed by Pantera through Solab, this playful series of spots from online German footwear and clothing shop, Zalando, highights how fashion can help bring dreams to life. 

Beautifully crafted with charming imagery and seamless transitions, the campaign consists of a hero spot, As You Dream It, soundtracked by Doris Day's Dream a Little Dream of Me, and four accompanying spots, each of which see a protagonist transported from reality to a dreamscape based on the outfits and shoes they put on. 

They hike, step, dance, and tumble into a their own magical worlds as ballet pumps lead a dancer to a snowy stage, some statement space boots help a man defy gravity at breakfast, a sparkly costume turns a girl into a mermaid, and hiking boots see a town transform into a blooming trail.

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