You’ve got this. We got you says Tommee Tippee
Brother Film and director Edie Amos unveil a new brand film for Tommee Tippee built around real families navigating the imperfect reality of early parenthood.
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The campaign brings together the stories of five families, each offering unique perspectives on becoming a parent whilst at the same time creating a reassuring feeling of shared experience.
Captured both in a studio and home setting, Edie Amos and production company Brother Film aimed to create an honest depiction of new parenthood - daunting, joyful, overwhelming and magical in equal measure.
Shot by cinematographer Carmen Pellon Brussosa, the film’s observational approach gives it a warmth and credibility that matches the film’s messaging. The title You’ve Got This, We’ve Got You emerges not just as a tagline but as something the film itself seems to arrive at. Backed by over 60 years of heritage and innovation, Tommee Tippee’s proposition here is less about product and more about belief: in parents, and in the instincts they’re building every day.
Credits
View on-
- Production Company Brother Film
- Director Edie Amos
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Credits
View on- Production Company Brother Film
- Director Edie Amos
- Executive Producer Luke Ellingham
- Producer Cleo Jackson
- Post Production/Color OkayStudio
- Colorist Alex O'Brien
- Sound Designer Hugo Ellingham
- Sound Brother Film
- Producer Lottie Rand
- Producer Ana Alonso
- DP Carmen Pellon Brussosa
- Post Producer Chloe Saunders
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Credits
powered by- Production Company Brother Film
- Director Edie Amos
- Executive Producer Luke Ellingham
- Producer Cleo Jackson
- Post Production/Color OkayStudio
- Colorist Alex O'Brien
- Sound Designer Hugo Ellingham
- Sound Brother Film
- Producer Lottie Rand
- Producer Ana Alonso
- DP Carmen Pellon Brussosa
- Post Producer Chloe Saunders
Amos said: “My favourite kind of commercial scripts are often those without a formal script, where the job becomes solely about capturing the authentic experience of the participants. In this case, it was five real families, all new parents, and working their way through the early throes of parenthood. The campaign message was a simple, yet lovely one: You’ve Got This, We’ve Got You. We used this as our baseline when structuring the chats with the families, focusing on positive (yet honest) stories of parenting.
We were interested in hearing about those moments where they stopped and looked around and felt like, if even for a moment, they’d got the hang of things. It feels really nice to be a part of a campaign that will hopefully inspire and encourage other new parents, reminding people that what they’re doing is no mean feat, and finding those moments to celebrate yourselves are really important amidst the chaos.”
Edited by Chris Urmston and colour graded by Alex O’Brien at OkayStudio, with an original score by Hugo Ellingham at Brother Music, the film is live now across Tommee Tippee’s digital and social platforms.
