You won't believe what's in-store at Omega Mart
Teasing the new Meow Wolf experiential adventure in deliciously surreal style, Wieden+Kennedy and Andreas Nilsson's store-opening film puts the gross into grocery.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Executive Creative Director Eric Baldwin
- Creative Director Matt Sorrell
- Creative Director Jason Kreher
- Copywriter Alex Romans
- HP Matt Hunnicutt
- Executive Producer Heather Hanrahan
- Senior Producer Katie McCain
- Producer Austin Shore
- Executive Producer Jeff McDougall
- DP Igor Jadue Lillo
- Edit Company Joint Editorial (In-House at Wieden + Kennedy)
- VFX Company Kevin VFX
- Editor Steve Sprinkel
- Assistant Editor Kris Faris
- Executive Producer Leslie Carthy
- Managing Director Patty Brebner
- Creative Director Tim Davies
- 2D Lead Artist Robert Murdock
- VFX Producer Andrew Cowderoy
- Executive Producer Sue Troyan
- Colorist Daniel de Vue
- Producer Jenny Bright
- Executive Producer Thatcher Peterson
- Sound Designer/Music Noah Woodburn
- Assistant Audio Mixer/Music Natalie Huizenga
- Producer Jill Sartore
- Production Designer Ethan Tobman
- Art Director Robbie Rane
- 2D Artist Steve Cokonis
- 2D Artist Susanne Scharping
- 2D Artist Tim Bird
- 2D Artist Chris Sonia
- Senior VFX Producer Jami Schakel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Executive Creative Director Eric Baldwin
- Creative Director Matt Sorrell
- Creative Director Jason Kreher
- Copywriter Alex Romans
- HP Matt Hunnicutt
- Executive Producer Heather Hanrahan
- Senior Producer Katie McCain
- Producer Austin Shore
- Executive Producer Jeff McDougall
- DP Igor Jadue Lillo
- Edit Company Joint Editorial (In-House at Wieden + Kennedy)
- VFX Company Kevin VFX
- Editor Steve Sprinkel
- Assistant Editor Kris Faris
- Executive Producer Leslie Carthy
- Managing Director Patty Brebner
- Creative Director Tim Davies
- 2D Lead Artist Robert Murdock
- VFX Producer Andrew Cowderoy
- Executive Producer Sue Troyan
- Colorist Daniel de Vue
- Producer Jenny Bright
- Executive Producer Thatcher Peterson
- Sound Designer/Music Noah Woodburn
- Assistant Audio Mixer/Music Natalie Huizenga
- Producer Jill Sartore
- Production Designer Ethan Tobman
- Art Director Robbie Rane
- 2D Artist Steve Cokonis
- 2D Artist Susanne Scharping
- 2D Artist Tim Bird
- 2D Artist Chris Sonia
- Senior VFX Producer Jami Schakel
Going to the grocery store can be a bit of a nightmare sometimes, but nothing quite like this unsettling store-tour.
Presented by Willie Nelson (or, rather, a deepfake facsimile) the Grand Opening for Omega Mart showcases the shop's outstanding offerings, be it fresh oral produce, chompable cans or milk that don't know when to quit.
In actuality, the film is an intriguing and disturbing promotion for location-based experience Meow Wolf's latest experiential offering.
Deliberately leaving consumers with more questions than answers, the collaboration between the once-underground art collective, agency Wieden+Kennedy Portland and Biscuit's czar of surreality Andreas Nilsson delights in its revelry and reverence of old-school commercials, the absurdity increasing moment by moment before reaching a confusing crescendo.
The campaign continues with daily promos to lure customers, including [as shown above] some GREAT DEALS on ORANGE DRINK, PERSONALIZED BLEACH and MORE (all directed by Mike Diva of W+K Studios), plus PENNY SAVER COUPONS all over Instagram.
With tickets already on sale, and a giant inflatable gorilla being pumped up as we speak, it looks like aisle be seeing you there.
