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BMW – Talkin Like Walken

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As far as celebrity impersonations go, Christopher Walken sits fairly high in the 'fun to attempt, impossible to master' category; the celeb's unique cadence and recognisable voice being too tempting not to mimic.

Such is the insight behind BMW's Big Game offering from Goodby Silverstein and Partners, Talkin’ Like Walken, in which the big man is beset throughout a typical day by a never-ending stream of imitators, before, bafflingly, having a chance encounter with superstar USHER.

Directed by Hungry Man's Bryan Buckley, who also helmed two teaser films - Agent and Singing, and accompanied by a TikTok activation which challenges creators to start #TalkinlikeWalken, this sly spot is certain, y'know, to make your Super... Bowl... crowd. Start. Talkin'. Wow.

Click on the links to see all of this year's Super Bowl teasers and in-game spots in one place, fully credited and constantly updated.

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