Yehuda Duenyas aka Mindride Joins m ss ng p eces

Yehuda Duenyas is an experience designer and is the Founder of Mindride, an artist-driven company specializing in next-generation experiential entertainment. Bridging the gap between the physical and the virtual, Duenyas is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. His techniques emerge from his passion and experience working in immersive theater, interactive technology, ride design, reality television, large-scale events, gaming, and physical computing.

Yehuda was the Designer of the Ad Council’s Love Has No Labels campaign, and his company Mindride designed the custom motion capture pipeline behind that powered the experience. The most-viewed campaign of 2015, Love has no Labels has earned over 1 billion media impressions, has been viewed over 110 million times online and won 8 Cannes Lions, 11 Clio Awards, and 2 Facebook awards. His company Mindride developed the live motion capture pipeline behind the spot. Duenyas and his team also created The Ascent, the first mind-controlled ride/game, which was called the largest EEG bio-feedback machine in the world by the New York Times. Duenyas has created experiences and productions for Google/YouTube, Audi, the Ad Council, R/GA, Disney Imagineering, Logan & Sons, Alpine Labs, MGM/UA among others. He consults on new forms of interactive experience design for the entertainment industry and advertising. Currently, Duenyas is a Producer and Creative Director of a new format Zombie Reality Experience, created for YouTube Red.

Yehuda is part of the new VR/Digital/Experiential talent at m ss ng p eces.