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YDA Week and 2020 shortlist announced
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The YDA Week 2020 will take place at the end of this month and will encompass a series of 1-2-1 online interviews and presentations. More information, plus the shortlist for this year's YDA work, is right here.
Despite the cancellation of this year's Cannes Lions, the Young Director Award, in partnership with shots, which takes place each year during the Lions festival, has continued in its mission to highlight the best new directing talent from across the globe.
Ahead of the YDA ceremony revealing the 2020 winners, this year's shortlist has been announced and can be found in full on the YDA site. Work from 22 different countries taken from across 16 categories, showcases the wide range of talent forcing its way into the industry.
The YDA ceremony will take place on July 30 at 6pm CEST [5pm BST] and can be viewed via the main YDA site.
Ahead of the ceremony itself will be the YDA Week, beginning on Monday July 27, during which shots Co-Editor, Danny Edwards, will be hosting one-to-one interviews with a series of directors and producers. Those involved are listed below. There is also an exclusive video presentation from Partner and Brand & Innovation Director at &us (and shots columnist) Amy Kean. The core theme for this year's YDA is humour, so each interview will be delving into that space and examining our subjects' thoughts on it. The interviews and presentations can be viewed via the YDA site or here at shots.net.
Above: shots Co-Editor, Danny Edwards, will be chatting to [clockwise from far left] Nisha Ganatra, Justin Reardon, Pamela B Green, Ram Madhvani and Lisa Mehling.
YDA Week 2020
Monday July 27
12pm CEST: Creative-turned-director Justin Reardon chats about his work on Budweiser's Whassup, the use of humour in dark times, moving from commercials to features and the best way for aspiring young directors to get noticed.
5pm CEST: Pamela B Green, director of commercials, music videos, countless film and TV titles and, more recently, the fascinating documentary about the world's first female director, Be Natural; The Untold Story of Alice Guy-Blache, discusses the tenacity needed to succeed, the trials still faced by women in the industry, and how someone so important to the history of film could be so readily forgotten.
Tuesday July 28
12pm CEST: Brand and Innovation Director and Partner at &us (and regular shots columnist) Amy Kean, tackles humour in the age of social media in her talk, Karen; meme or mean?
5pm CEST:Equinox Films director, Ram Madhvani, highlights the importance of encouraging new talent, the rise of branded entertainment, and why the commercials industry is a great place for new directors to thrive.
Wednesday July 29
12pm CEST: This year's YDA Jury Chairman, Karim Bartoletti, sits down with YDA President, and the driving force behind the event, Francois Chilot. The duo call on their experiences as producers at the centre of advertising production to discuss the present and future of the business and the outlook for aspiring young talent in the years to come.
5pm CEST:Last, but by no means least, we finish our 1-2-1s with a 1-2-2, as Danny Edwards chats to Lisa Mehling, former YDA Jury Chairwoman and MD of Chelsea Pictures, and Nisha Ganatra, director of innumerable TV shows, including Transparent, Brooklyn 99, Mr Robot and Girls; features including Late Night, starring Emma Thompson, and the recent, amazing Libresse campaign, #wombstories [below].
Thursday July 30
6pm CEST: The YDA Ceremony 2020.
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