Xylem floods screens with a wake-up call

This eye-opening and cleverly-crafted campaign, created by Brave and directed by Peter King through Courage, draws attention to the general population's inertia towards the global wastewater crisis. 

Presented by Manchester City Football Club Manager Pep Guardiola, the campaign features an average British family on a typical night in. An advert about water pollution appears on their screens, but this time, it becomes impossible for them to ignore. 

Using innovative special effects, dirty water starts to trickle from cracks in their screens, then floods down the stairs until they find themselves wading through their home, surrounded by litter and medical waste. 

The initiative aims to deliver a shift in public sentiment towards protecting water, ending with a message of hope by showing how we can use our screens for good, with a simple click to show support that can help initiate change at the UN conference.