WWF’s endangered animals
Accenture Song’s charming spot for the environmental charity exposes the cruelty inflicted on its free fluffy toys.
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Credits
powered by
- Agency Accenture Song/Italy
- Production Company Think Cattleya
- Director Wolfberg
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Credits
powered by
- Agency Accenture Song/Italy
- Production Company Think Cattleya
- Director Wolfberg
- Post Production Exchanges
- Music Sizzer Amsterdam
- Music Supervisor Richard Aardenburg
- Audio Post Disc to Disc
- Chief Creative Officer Davide Boscacci
- Executive Creative Director Alessandro Candito
- Executive Creative Director Matteo Grandese
- Editor Stuart Greenwald
- Colorist Orash Rahnema
- Producer Alessandro Brivio
- Producer Caterina Lazzeretti
- Copywriter Francesca Persico
- Art Director Francesca Bultrini
Credits
powered by
- Agency Accenture Song/Italy
- Production Company Think Cattleya
- Director Wolfberg
- Post Production Exchanges
- Music Sizzer Amsterdam
- Music Supervisor Richard Aardenburg
- Audio Post Disc to Disc
- Chief Creative Officer Davide Boscacci
- Executive Creative Director Alessandro Candito
- Executive Creative Director Matteo Grandese
- Editor Stuart Greenwald
- Colorist Orash Rahnema
- Producer Alessandro Brivio
- Producer Caterina Lazzeretti
- Copywriter Francesca Persico
- Art Director Francesca Bultrini
Created by Accenture Song through Think Cattleya for environmental NGO WWF, this sweet campaign takes an endearingly different angle on your average ‘adopt an endangered animal’ spot.
Ditching the clichés of sad statistics and heartbreaking scenes for a playful new narrative, the film, titled Toys, illustrates the abuse the charity’s free toys endure when a wild animal is adopted.
From becoming a crash test dummy to taking a spin in the washing machine, Director Wolfberg, repped by Fred in the UK, lovingly illustrates how WWF's beloved cuddly critters bravely take a beating for a good cause.
