WTBR looks through the Glassdoor

Production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. 

The campaign built around the theme of “You deserve a job that loves you back,” the campaign highlights the company’s commitment to radical transparency and how it helps people navigate and grow their best career. The campaign launched with two online spots, CTV and audio ads, editorial content, and social content. The campaign will continue through the end of year.

 In the first spot, Just Getting Started, the camera zooms in on the life of a new mom who is returning to work, post-Covid and post-baby, who turns to Glassdoor for help. Inspired by the ongoing progress women have made in the workplace, we see historical headlines and footage integrated into her home environment. With Glassdoor, she finds important information she needs on salaries, company ratings, and even has an open conversation with a hiring professional about work-life balance. The mother eventually makes a counter-offer using the information she’s found on Glassdoor and accepts the role.

In the second spot, On the Other Side, the same career mom who is one year into her new role pays it forward by helping others progressing in their career by sharing pay and demographic information on Glassdoor’s platform. The spot highlights the impact individual action can have in lifting up progress on pay conversations for all women in the workforce. 

“So many people are re-evaluating their relationship with work now. While our campaign focuses on the story of one mom, it represents a larger truth that many women are living in the aftermath of Covid,” said Amanda Runner, Glassdoor Senior Vice President of Marketing. “What they need is a supportive community that gives them insights into what it would really be like to work at a company and make progress in their career. That's where Glassdoor can help the most, for everyone.”

WTBR and Glassdoor made the spots character-driven to authentically capture the social and economic trend behind the current struggles people in the workforce face, and how Glassdoor’s tools foster greater pay transparency and promote equity across gender, race/ethnicity, parenting status, LGBTQ, disability, and more.