World of Tanks encourages The Art of Winning
In a fun spot from Brave, a gent's armchair victory is precipitated by a series of silly strategic scenarios.
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Credits
powered by
- Agency Brave/London
- Production Company tantrum UK
- Director Stephen Pipe
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Credits
powered by
- Agency Brave/London
- Production Company tantrum UK
- Director Stephen Pipe
- Creative Director Paul Pearson
- Post Production Absolute
- Audio Post No. 8
- Associate Creative Director Dipesh Mistry
- Associate Creative Director Drew Haselhurst
- Copywriter Rachael Kendrick
- Producer Louisa Moxey
Credits
powered by
- Agency Brave/London
- Production Company tantrum UK
- Director Stephen Pipe
- Creative Director Paul Pearson
- Post Production Absolute
- Audio Post No. 8
- Associate Creative Director Dipesh Mistry
- Associate Creative Director Drew Haselhurst
- Copywriter Rachael Kendrick
- Producer Louisa Moxey
Who knew that a spot of flat-pack and some extreme Jenga could lead someone to masterful battlefield knowhow?
Well, it turns out the gaming protagonist of this fun spot, The Art of Winning, for MMO game World of Tanks did, as the series of preposterous moments that lead up to his strategic outmaneuvering of a (virtual) military behemoth.
“If you’ve ever played World of Tanks," says Paul Pearson, creative director at Brave, the UK agency behind the creative, “you’ll know it’s satisfying because it’s demanding. So, we were thrilled to have the opportunity to make a campaign that fully embraces just how challenging this action packed strategic shooter is.”
Felix Morgan, Global Head of Strategy, World of Tanks adds, “As video-games have become more mainstream there has been a trend towards ease and accessibility, but over the last decade of our existence World of Tanks has retained our focus on delivering a game with depth and complexity.
"In this new campaign with Brave we have brought that to the forefront, dramatizing the complex decision making that leads to victory in World of Tanks with an ad that celebrates what makes our players special. We hope this message will resonate with even more players and invite them to discover that in World of Tanks your brain is your most powerful weapon.”
