Words of Willie
William H Macy sings sage advice in a spirited campaign for Woody Creek Distillers.
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Credits
powered by
- Agency StrawberryFrog/New York
- Production Company Film 47
- Director Douglas Avery
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Credits
powered by
- Agency StrawberryFrog/New York
- Production Company Film 47
- Director Douglas Avery
- Creative Director Tyler DeAngelo
- Executive Producer Vic Palumbo
- Editing/Post/VFX/Mix Union Editorial
- Editor Nicholas Wayman Harris
- Executive Producer Logan Aries
- Producer Dani DuHadway
- Managing Partner Michael Raimondi
- Graphic Artist Mannix Rickenbacher
- Mixer Milos Zivkovic
- Talent William H Macy
- DP Jed Klemow
- Producer Clair Grupp
Credits
powered by
- Agency StrawberryFrog/New York
- Production Company Film 47
- Director Douglas Avery
- Creative Director Tyler DeAngelo
- Executive Producer Vic Palumbo
- Editing/Post/VFX/Mix Union Editorial
- Editor Nicholas Wayman Harris
- Executive Producer Logan Aries
- Producer Dani DuHadway
- Managing Partner Michael Raimondi
- Graphic Artist Mannix Rickenbacher
- Mixer Milos Zivkovic
- Talent William H Macy
- DP Jed Klemow
- Producer Clair Grupp
Along with his success as a character actor (Shameless, Fargo, Jurassic Park III), William H Macy is something of musician, having picked up a ukulele during the filming of Boogie Nights in 1997 and never looked back.
He also part-owns Woody Creek Distillers of Colorado, makers of bourbon and rye, and has collaborated with New York agency Strawberry Frog on some whimsical work for the brand.
Directed by Douglas Avery, through Film 47, and edited by Nicholas Wayman-Harris of Union, this promo for the song Whiskey Dell (alongside some 'Lifeisms') sees Macy reprise his role as Willie Creeks, a fictional talking blues troubadour with wise tales to tell about life, moral choices and fishing.
Woody Creek Distillers – Trouble – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Woody Creek Distillers – Ladder of Success – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Woody Creek Distillers – Fired Once – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Woody Creek Distillers – Perfection – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Woody Creek Distillers – Walking Down the Road – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Woody Creek Distillers – Mankind – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Woody Creek Distillers – Humor in Truth – A Willie Creeks Lifeism, Presented by Woody Creek Distillers
Creeks first appeared in July last year singing a ditty about the important role of bartenders during the pandemic that rejoices in the title, Why I Put My Pants On.
This promo – suffused with Macy’s velvety vocals and the good ole timey patina of something aged in a wooden barrel – is as warming as a drop of the hard stuff and has Willie describe a fishing trip with his Dad down in Whiskey Dell.
Dad was a man who never spoke, not even on the occasion of his young son landing a 9lb trout, but, when he passed away, he did leave behind a stash of excellent hootch he'd made with the instructions "drink me" on post-it notes on the cases. The message of the song is, "nothing's worth doing, that's worth doing wrong".
The campaign also includes a video series from the same creative team called Lifeisms. The fun batch of shots distils various aphorisms that Willie has learned from his travels. A shots' favourite is Walking Down the Road, the tale of his encounter with a blind gas station owner who said to him, “You gotta be careful walking down this road, you might end up where it leads…”
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