W+K refreshes evian with a new global platform
Marking its newfound position as global creative agency of record for the water brand, Wieden+Kennedy Amsterdam launch a two-part campaign with a documentary-style film starring Dua Lipa, and a refreshing ode to nature
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Vincent Haycock
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Vincent Haycock
- Editor Adam Biskupski
- Editor Gary Forrester
- Assistant Editor Jack Moore
- Head of Production Tor Adams
- Audio Producer Lucy Spong
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Thierry Albert
- Creative Director Alvaro Sotomayor
- Art Director Cecilia Pignocchi
- Copywriter Andrew Duncan
- Art Producer Loes Poot
- Art Producer Stacey Prudden
- Studio Manager Lizzie Murray
- Executive Producer/Managing Director Seth Wilson
- DP Alexis Zabe
- Producer Roisin Audrey Moloney
- Executive Producer Seth Wilson
- Production Designer Rene Navarrette
- Sound Design Dan Beckwith
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Vincent Haycock
- Editor Adam Biskupski
- Editor Gary Forrester
- Assistant Editor Jack Moore
- Head of Production Tor Adams
- Audio Producer Lucy Spong
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Thierry Albert
- Creative Director Alvaro Sotomayor
- Art Director Cecilia Pignocchi
- Copywriter Andrew Duncan
- Art Producer Loes Poot
- Art Producer Stacey Prudden
- Studio Manager Lizzie Murray
- Executive Producer/Managing Director Seth Wilson
- DP Alexis Zabe
- Producer Roisin Audrey Moloney
- Executive Producer Seth Wilson
- Production Designer Rene Navarrette
- Sound Design Dan Beckwith
Amsterdam's Wieden+Kennedy has kicked off their tenure as evian's global creative agency of record with a duo (or should that be Dua) of spots celebrating the bottled beverage.
Combined under the Drink True banner, the campaign launches with a documentary-style film starring Dua Lupa singing an acapella version of her song Levitating whilst cavorting around an empty stage (frequently refreshed by evian, natch).
Shot by Vincent Haycock, the film is stripped back and subtle and certain to give Lupa-fans a thrill.
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Alex Hulsey
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Alex Hulsey
- Editor Fouad Gaber
- Audio Mixer Sam Ashwell
- Music KOM (Kay Oskwarek Music Company)
- Colorist Scott Harris
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Thierry Albert
- Creative Director Alvaro Sotomayor
- Art Director Cecilia Pignocchi
- Copywriter Andrew Duncan
- Art Producer Loes Poot
- Art Producer Stacey Prudden
- Studio Manager Lizzie Murray
- DP Eira Wyn Jones
- Executive Producer Scott O'Donnell
- Post Producer Rebecca Johnson
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Somesuch
- Director Alex Hulsey
- Editor Fouad Gaber
- Audio Mixer Sam Ashwell
- Music KOM (Kay Oskwarek Music Company)
- Colorist Scott Harris
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Thierry Albert
- Creative Director Alvaro Sotomayor
- Art Director Cecilia Pignocchi
- Copywriter Andrew Duncan
- Art Producer Loes Poot
- Art Producer Stacey Prudden
- Studio Manager Lizzie Murray
- DP Eira Wyn Jones
- Executive Producer Scott O'Donnell
- Post Producer Rebecca Johnson
The second film is a slightly more energetic affair, this time helmed by another Somesuch director, Alex Hulsey.
Entitled Drink Water, the 60-second film depicts the water found in evian bottle’s miraculous journey from cloud to source, narrated by a teenage outdoor enthusiast who, in a cheeky twist, is almost as old as the water that has been naturally crafted by the glacial rocks.
“The launch of our new Drink True platform signifies a new era for evian as a brand," states Shweta Harit, evian Global VP of Marketing. "We owe everything to nature, so it’s important to be honest and transparent about how we continue to deliver our natural mineral water in a more sustainable way and Drink True illustrates this perfectly.
"I am truly so excited to be kicking off our partnership with Wieden+Kennedy Amsterdam with such a fantastic campaign, and bringing Dua Lipa onboard is the perfect match for showcasing our goals of empowering, liberating and greatly improving both people and the planet.”
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