Wind’s wacky ad scores a basket

Athens-based agency The Newtons Laboratory’s slightly deranged spot for telecoms provider Wind was helmed by award-winning director Maged Nassar and produced by Avion Films. 

Promoting the brand’s all-in-one offering of a mobile, landline, internet and TV combo, the message is that the One package caters to all your needs, so the answer ‘Wind One’ is the solution to a multitude of questions. 

This is something that everyone knows apart from our hapless hero at the basketball game, who is then put straight via a manner of extraordinary deliveries. It’s relentlessly shouty, brash and bonkers but well-crafted and bursting with brio.